[1]郝鹏展 周永丹.古都南京历史文化类微信公众号运营现状与提升路径研究[J].中国名城,2020,(08):83-91.
　[J].China Ancient City,2020,(08):83-91.
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古都南京历史文化类微信公众号运营现状与提升路径研究()
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中国名城[ISSN:1674-4144/CN:32-1793/GO]

卷:
期数:
2020年08期
页码:
83-91
栏目:
出版日期:
2020-08-05

文章信息/Info

作者:
郝鹏展 周永丹
郝鹏展，陕西师范大学新闻与传播学院副院长，讲师，博士，中国城市传播研究中心副主任。
周永丹，陕西师范大学新闻与传播学院硕士研究生。
关键词:
古都南京; 历史文化; 微信公众号; 提升路径
Keywords:
the ancient capital of Nanjing ;  history and culture ;  WeChat public account ;  promotion path
文献标志码:
A
摘要:
新媒体时代，微信公众号已经成为历史文化传播的重要阵地。经调研，古都南京历史文化类微信公众号在快速发展中存在许多问题。通过数据研究，从平台建设、推文内容、推文阅读量和互动性，分析古都南京历史文化类微信公众号运营现状，发现其平台建设不够完善、内容推送不够专业、互动意识不够强三方面问题，通过加快账号认证进程、合理设置菜单栏和自动回复、创新推送形式、提高编排质量、巧用标题、加强留言互动、加强微信公众号数据统计分析等路径，提升古都南京历史文化类微信公众号传播影响力，促进古都南京历史文化类微信公众号健康持续发展。
Abstract:
In the new media era, WeChat Public accounts have become an important position for the dissemination of history and culture. After investigation, there are many problems in the rapid development of the historical and cultural WeChat Public accounts in the ancient capital Nanjing. Through data research, this paper analyzes the operating status of the historical and cultural WeChat Public accounts in the ancient capital Nanjing from the aspects of platform construction, tweet content, tweet reading capacity and interactivity, and finds that the platform construction is not perfect ,the content push is not professional enough and insufficient interactive awareness, through speeding up the account authentication process, reasonably setting the menu bar and the automatic reply, innovating the push form, improving the arrangement quality, skillfully using the title, enhancing the message interaction, and strengthening the statistical analysis of the WeChat Public Number data, etc. To enhance the influence of the historical and cultural WeChat Public Number in the ancient capital Nanjing and promote the healthy and sustainable development of the historical and cultural WeChat Public accounts in the ancient capital Nanjing.

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更新日期/Last Update: 2020-09-18