[1]王云庆,陈怡霖.文化遗产数字化传播模式与路径探索——以游戏载体为例[J].中国名城,2025,39(9):41-47.[doi:10.19924/j.cnki.1674-4144.2025.009.005]
　WANG Yunqing,CHEN Yilin.Exploration of the Digital Communication Mode and Path of Cultural Heritage: Taking the Game Carrier as an Example[J].China Ancient City,2025,39(9):41-47.[doi:10.19924/j.cnki.1674-4144.2025.009.005]
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文化遗产数字化传播模式与路径探索——以游戏载体为例()

中国名城[ISSN:1674-4144/CN:32-1793/GO]

卷:
39
期数:
2025年9期
页码:
41-47
栏目:
出版日期:
2025-09-05

文章信息/Info

Title:
Exploration of the Digital Communication Mode and Path of Cultural Heritage: Taking the Game Carrier as an Example
文章编号:
1674-4144（2025）009-0041-07
作者:
王云庆; 陈怡霖
王云庆，山东大学历史学院教授，博士生导师；陈怡霖，山东大学历史学院硕士研究生。
Author(s):
WANG Yunqing; CHEN Yilin
关键词:
文化遗产; 创造性转化; 创新性发展; 数字化传播; 游戏载体; 文化产业
Keywords:
cultural heritage; creative transformation; innovative development; digital dissemination; the game carrier; culture industry
分类号:
TU984
DOI:
10.19924/j.cnki.1674-4144.2025.009.005
文献标志码:
A
摘要:
社会信息化背景下，随着文化遗产保护工作的推进和科技发展，文化遗产展示传播向数字化转型，综合文化遗产传播现状，就本体基础、异化风险和模式推广，分析文化遗产数字化面临的挑战。从主体素养培育、策略创新拓展、吸引大众参与入手，探索文化遗产数字化传播的应对方式。对游戏载体助力传播的途径进行分类总结，根据主体参与形式划分，提出“主体主导研发”“主体授权合作”和“主体被动参与”三种模式，分别结合“敦煌数字藏经洞”“一梦江湖非遗联动计划”和“黑神话悟空”等典型案例，分析游戏载体下不同传播路径的实际效果、参与条件和传播困境，探索文化遗产数字化传播的高效路径。
Abstract:
Under the background of information society, with the promotion of cultural heritage protection and scientific and technological development, the digital transformation of cultural heritage display and communication, the author synthesizes the current situation of cultural heritage protection and dissemination, and analyzes the challenges faced by cultural heritage digitization with regard to ontological foundations, risk of alienation and model replication. The author explores the digital dissemination corresponding mode of cultural heritage from the cultivation of literacy of communication subjects, content innovation of communication carriers, and mass participation of communication modes. Finally, the author classifies and summarizes the ways in which the game carriers contribute to communication, and puts forward three modes of ’ subject-led research and development ’, ’ subject-authorized cooperation’ and ’ subject-passive participation’ according to the form of subject participation. The author combines the three modes with typical cases such as ’ Dunhuang Digital Cave of Sutras ’, ’ The Intangible Cultural Heritage Linkage Program of Yimeng Jianghu’ and ’ Black Myth: Wukong ’ to analyze the practical application of different communication modes in the context of the game. The author analyzes the actual effects, participation conditions and communication difficulties of different communication ways under the game carrier, and explores the efficient path of cultural heritage digital communication.

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更新日期/Last Update: 2025-09-09