游客感知视角下农业文化遗产景区生态系统文化服务提升研究—

文章信息/Info

Title:: Research on the Improvement of Ecosystem Cultural Services in Agricultural Cultural Heritage Scenic Spots from the Perspective of Tourist Perception: Taking Qianduo Scenic Spot, Xinghua, Jiangsu as an Example

Keywords:: tourist perception; agricultural cultural heritage; Xinghua Qianduo Scenic Area; ecosystem cultural services

摘要:: 生态系统文化服务功能是联结人文社会与自然环境的重要方式，有利于保护生态环境、提升人类福祉。江苏兴化垛田因水而兴，具有重要的农业文化遗产价值，发挥着重要的生态系统文化服务功能，可以满足公众的精神需求，逐渐成为独具特色的水文化景观旅游景点。基于此，研究从游客感知视角提出兴化千垛景区的生态系统文化服务感知评价方法：通过获取场地社交媒体评价数据，提取评论文本中的有效信息，并与生态系统文化服务功能相关联；利用IPA分析法充分了解游客对千垛景区景观要素的感知情况，从而实现对生态系统文化服务的定量研究。

Abstract:: The cultural service function of ecosystems is an important way to connect human society and the natural environment, which is conducive to promoting ecological environment protection and enhancing human well-being. Xinghua Duotian in Jiangsu Province is thriving due to water and has important agricultural cultural heritage value. It plays an important role in ecosystem cultural services and can better meet the spiritual needs of the public, gradually becoming a unique water cultural landscape tourist attraction. Based on this, this study proposes a CES perception evaluation method for Xinghua Qianduo Scenic Area from the perspective of tourist perception: Obtaining site social media evaluation data, extracting effective information from comment texts, and associating it with ecosystem cultural service functions; Using IPA analysis method to fully understand the perception of tourists towards the landscape elements of Qianduo Scenic Area, in order to achieve quantitative research on ecosystem cultural services.