[1]王小天,冯婷婷,苏子玥.基于小红书平台用户视角的老旧商业街区改造成效与影响因素分析[J].中国名城,2026,40(8):88-96.[doi:10.19924/j.cnki.1674-4144.2026.008.011]
　WANG Xiaotian,FENG Tingting,SU Ziyue.Analysis of Renovation Effects and Influencing Factors of Old Commercial Districts from the User Perspective of the Rednote Platform[J].China Ancient City,2026,40(8):88-96.[doi:10.19924/j.cnki.1674-4144.2026.008.011]
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基于小红书平台用户视角的老旧商业街区改造成效与影响因素分析()

中国名城[ISSN:1674-4144/CN:32-1793/GO]

卷:
40
期数:
2026年8期
页码:
88-96
栏目:
出版日期:
2026-08-05

文章信息/Info

Title:
Analysis of Renovation Effects and Influencing Factors of Old Commercial Districts from the User Perspective of the Rednote Platform
文章编号:
1674-4144（2026）008-0088-09
作者:
王小天; 冯婷婷; 苏子玥
王小天，中国城市规划设计研究院工程师；冯婷婷（通信作者），中国城市规划设计研究院工程师；苏子玥，中国城市规划设计研究院工程师。
Author(s):
WANG Xiaotian; FENG Tingting; SU Ziyue
关键词:
老旧商业街区; 小红书帖子; 语义分析; 改造成效; 影响因素
Keywords:
old commercial districts; Rednote post; semantic analysis; renovation effect; influencing factors
分类号:
TU984
DOI:
10.19924/j.cnki.1674-4144.2026.008.011
文献标志码:
A
摘要:
在城市更新存量提质的背景下，老旧商业街区更新改造已成为激活城市存量空间资源、提升城市功能品质与消费活力的重要举措。以2024年国内主要城市新开业的100个老旧商业街区为研究对象，基于小红书平台相关帖子数据，从用户视角出发，通过数据爬取、热度量化计算、词频分析、语义分析等方法，探究商业街区更新改造成效和影响因素之间的逻辑关系，并结合典型街区案例分析各因素的作用机制。研究表明，2024年开业的老旧商业街区整体改造成效显著，多数街区开业后网络热度实现正向提升，头部项目热度爆发效应明显，少数项目因同质化改造等问题成效不及预期；物质空间完善、功能业态优化和价值特色彰显是影响街区改造成效的三大关键因素。研究可为商业街区更新改造实践提供针对性参考，助力打造贴合公众需求、流量与品质并重的商业街区。
Abstract:
Against the backdrop of quality improvement of existing resources in urban regeneration, the renovation of old commercial districts has become a vital measure to revitalize existing urban spatial resources, improve urban functional quality and boost consumption vitality. Taking 100 newly opened renovated old commercial districts in major Chinese cities in 2024 as research samples, this paper adopts relevant post data from the Rednote platform. From the user perspective, multiple research methods including data crawling, quantitative online popularity calculation, word frequency analysis and semantic analysis are applied to explore the logical correlation between renovation effects and influencing factors of old commercial districts, and the mechanism of each factor is analyzed combined with typical cases. The findings show that old commercial districts opened in 2024 achieved notable overall renovation effects, with most registering positive growth in online popularity. Leading projects saw a sharp popularity surge, while a small number of projects underperformed due to homogeneous renovation and other issues. Three key factors influencing district renovation effects are identified: physical space optimization, functional business format upgrading, and distinctive value manifestation. This study provides targeted references for the practical renovation of commercial districts, and facilitates the development of such districts that meet public needs and balance online popularity and quality.
更新日期/Last Update: 2026-08-19