“文博热”背景下的上海国际化大都市文化软实力提升研究-中国名城

文章信息/Info

Title:: Research on the Enhancement of Cultural Soft Power of Shanghai as an International Metropolis in the Context of the " Culture and Museum Fever"

作者:: 王大可; 吴昊; 李本乾; 王大可，上海交通大学媒体与传播学院副研究员；吴昊，上海交通大学媒体与传播学院硕士研究生；李本乾，上海交通大学智能传播研究院院长，教育部“长江学者”奖励计划特聘教授。

Keywords:: culture and museum fever; international cultural metropolis; Shanghai; soft power; museums

摘要:: 文博活动在上海国际化大都市的文化软实力构建中发挥着举足轻重的作用。文博活动作为文化交流的关键载体，有效促进了不同文化间的理解和尊重，同时也带动了文化贸易的发展，推动了文化产业的繁荣。上海近年来举办的高水平文博活动，不仅吸引了国内外广泛关注，还极大地提升了上海文化的国际影响力。未来，上海应继续强化文博活动的策划与实施，深入挖掘并整合本地文化资源，打造更多具有独特性和创新性的文化品牌，同时借助现代科技手段创新文博活动形式，并深化国际文化合作与交流，以进一步提升其文化软实力，构建更具全球影响力的国际化大都市形象。

Abstract:: Culture and museum activities play a pivotal role in the construction of cultural soft power for Shanghai, an international metropolis. As a key carrier of cultural exchange, these activities effectively promote understanding and respect among different cultures, while also driving the development of cultural trade and fostering the prosperity of the cultural industry. The high-level culture and museum activities held in Shanghai in recent years have not only attracted widespread attention both domestically and internationally, but also significantly enhanced the international influence of Shanghai’s culture. In the future, Shanghai should continue to strengthen the planning and implementation of cultural and museum activities, deeply explore and integrate local cultural resources, create more unique and innovative culture brands. At the same time, it should innovate the forms of culture and museum activities with the help of modern technology, and deepen international cultural cooperation and exchanges, in order to further enhance its cultural soft power and build an international metropolis image with more global influence.