城市高学历青年人才的消费场景需求分析-中国名城

文章信息/Info

Title:: The Analysis of the Consumption Scene Demand of Urban Highly Educated Young Talents

作者:: 吴军; 武旋; 王修齐; 吴军，中共北京市委党校社会学教研部副主任，副教授；武旋，中共北京市委党校社会学教研部硕士研究生；王修齐，中共北京市委党校社会学教研部硕士研究生。

Keywords:: highly educated youth; consumption scene; amenities; urban development

摘要:: 营造现代时尚的消费场景，提升城市生活品质，有助于提升高学历青年人才的幸福感和认同感，促进城市社会发展。基于高学历青年人才需求，以问卷调查为主，通过因子分析构建了高学历青年人才的消费场景需求类型，包含社区生活场景、社区服务场景、购物消费场景以及文化娱乐场景等。其中，30岁以上的高学历青年人才对于社区服务场景的需求程度高于30岁以下的高学历青年人才。这些发现为城市研究制定“筑巢引凤”“优巢留凤”相关政策提供有益参考。通过消费场景营造，优化与完善城市功能，可以提升城市生活品质，构筑未来城市发展的持久优势与竞争力。

Abstract:: Creating a modern and fashionable consumption scene and improving the quality of urban life will help improve the happiness and sense of identity of highly educated young talents and promote the development of urban society. This paper uses the questionnaire survey method to conduct factor analysis on the consumption scene of urban highly educated young talents. It is found that this group currently prefers four types of scenes, including community life scenes, community service scenes, shopping and consumption scenes, and entertainment scenes. Among them, highly educated young talents over 30 years old have a higher demand for community services and life scenes than highly educated young talents under 30 years old. These research findings provide a useful reference for urban research and formulation of policies related to "building nests to attract phoenixes" and "improving nests to retain phoenixes". The construction of consumption scenes and the optimization and improvement of urban functions will enhance the quality of urban life and build lasting advantages and competitiveness for future urban development.