传播学视角下的城市文化建筑设计与传播策略研究-中国名城

文章信息/Info

Title:: Research on Urban Cultural Architecture Design and Communication Strategy from the Perspective of Communication

作者:: 许景峰; 尚晴男; 许景峰，重庆大学建筑城规学院、重庆大学山地城镇建设与新技术教育部重点实验室副教授，博士；尚晴男（通信作者），重庆大学建筑城规学院、重庆大学山地城镇建设与新技术教育部重点实验室硕士研究生。

Keywords:: communication studies; urban cultural architecture; urban culture; new media environment; information age

摘要:: 信息时代到来，以互联网移动终端为主要传播途径的社会信息共享效率大大提高，大众需求也随之提升。大量城市网红建筑及“打卡点”的出现表明建筑设计传播过程已不能忽视当下新媒体传播环境对其造成的影响。这些建筑作为城市文化的重要传播载体，成为社会公众与城市文化生活联结的“桥梁”。运用传播学理论对建筑设计传播过程进行解读，以与公众社会生活联系最紧密的城市文化建筑为研究对象，基于传播学理论提出以建筑功能与形式统一为底线，通过建筑外界面视觉感官建立第一印象，通过建筑文脉符号加快信息传播及接收速度，通过开放公共的内部空间体验加固信息传播效果，通过数字技术手段丰富建筑信息的表达方式和公众感官体验。最后提出适应新媒体传播环境，积极运用多样化的拟态传播环境促进建筑信息传播效率的策略。

Abstract:: With the coming of the information age，The efficiency of social information sharing through Internet mobile terminals has been greatly improved which also affects the public demand. A large number of urban web celebrity buildings and “punch points” tell us that the new media communication environment has had a huge impact and change on architectural design which cannot be ignored.These buildings also serve as the carrier of urban culture and become an important "bridge" between the public and urban life culture. Use communication theory to understand the communication process of architectural design.Take the cultural buildings which are most closely related to the public social life as the research object.It is proposed to take the unification of architectural function and form as the bottom line, establish the first impression through the visual sense of the building’s external interface, speed up the speed of information dissemination and reception through architectural context symbols, strengthen the effect of information dissemination through open public interior space experience, and enrich through digital technology means The expression method of architectural information and public sensory experience, and finally put forward the strategy of adapting to the new media communication environment and actively using a variety of simulated communication environments to promote the efficiency of architectural information communication.