[1]庞乾奎,陈文贤,施小涛.中小城市历史街区商业网红化更新的核心悖论与平衡路径[J].中国名城,2026,40(7):68-75.[doi:10.19924/j.cnki.1674-4144.2026.007.009]
　PANG Qiankui,CHEN Wenxian,SHI Xiaotao.The Core Paradox and Balance Path of Commercial Internet Celebrity Renewal in Historical Districts of Small and Medium-Sized Cities[J].China Ancient City,2026,40(7):68-75.[doi:10.19924/j.cnki.1674-4144.2026.007.009]
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中小城市历史街区商业网红化更新的核心悖论与平衡路径()

中国名城[ISSN:1674-4144/CN:32-1793/GO]

卷:
40
期数:
2026年7期
页码:
68-75
栏目:
出版日期:
2026-07-05

文章信息/Info

Title:
The Core Paradox and Balance Path of Commercial Internet Celebrity Renewal in Historical Districts of Small and Medium-Sized Cities
文章编号:
1674-4144（2026）007-0068-08
作者:
庞乾奎; 陈文贤; 施小涛
庞乾奎，浙江工业大学之江学院建筑学院教授；陈文贤（通信作者），临海市住房和城乡建设局总规划师，高级工程师；施小涛，浙江省城乡规划设计研究院高级工程师。
Author(s):
PANG Qiankui; CHEN Wenxian; SHI Xiaotao
关键词:
历史文化街区; 网红化更新; 中小城市; 天台赭溪老街; 路桥十里长街
Keywords:
historical and cultural blocks; internet celebrity update; small and medium-sized cities; Tiantai Zhexi Old Street; Luqiao Shili Street
分类号:
TU984
DOI:
10.19924/j.cnki.1674-4144.2026.007.009
文献标志码:
A
摘要:
在存量更新与消费升级的双重背景下，中小城市历史街区网红化更新取得一定成功，但也引发了商业流量导向与市民日常需求之间的矛盾。研究将之界定为商业网红化和市民日常性的价值悖论，引入康德悖论和列斐伏尔空间生产理论，构建价值诉求—实现路径—空间效应三维分析框架，选择天台赭溪老街和路桥十里长街作为案例进行实证研究。研究发现：中小城市受市场容量、消费能级和资本条件约束，采用商业网红化策略虽然短期能够带来流量，但长期将面临商业饱和、文化原真性消解、社区网络疏离和公共空间权益失衡等困境。这些问题并非单一规划设计或运营管理的缺陷，而是资本逻辑、行政逻辑和市民生活逻辑在空间生产过程中持续博弈的综合结果，其本质是效率优先的商业逻辑和公平传承的社会文化逻辑的价值悖论。研究提出包括空间共治、社区存续、业态适配、文化锚定、治理保障五维度平衡路径，各维度相互支撑、动态匹配，针对性破解中小城市历史街区网红化更新困境，推动其从流量导向转向包容性共生空间营造，为同类更新实践提供参考。
Abstract:
Under the dual background of stock renewal and consumption upgrading, the Internet celebrity renewal of historical districts in small and medium-sized cities has achieved certain success, but it has also caused contradictions between commercial traffic orientation and citizens’ daily needs. The study defines it as the value paradox of commercial Internet celebrities and citizens’ daily life, introduces Kant’s paradox thinking and Lefebvre’s spatial production theory, constructs a three-dimensional analysis framework of value appeal-realization path-spatial effect, and chooses Tiantai Zhexi Old Street and Luqiao Shili Long Street as cases for empirical research. The study finds that small and medium-sized cities are constrained by market capacity, consumption energy level and capital conditions. Although the adoption of commercial Internet celebrity strategies can bring traffic in the short term, they will face commercial saturation, cultural authenticity resolution, community network alienation, and imbalance of public space rights and interests. These problems are not defects in single planning and design or operation and management, but the comprehensive result of the game between capital logic, administrative logic and citizen life logic in the process of space production. Its essence is the value paradox of the commercial logic of efficiency priority and the social and cultural logic of fair inheritance. The research proposes a five-dimensional balance path including space co-governance, community survival, business adaptation, cultural anchoring, and governance guarantee, which aims to turn the blocks into an inclusive symbiotic space and provide a reference for similar renewal practices.

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更新日期/Last Update: 2026-07-20