文化符号与城市形象构建的互动机制研究-中国名城

文章信息/Info

Title:: A Study on the Interactive Mechanism Between Cultural Symbols and Urban Image Construction

Keywords:: cultural symbols; urban image; interactive mechanism; new cultural tourism in Luoyang; symbolic communication; image constructiony

摘要:: 文化符号作为城市精神内核的外在表征，在城市形象塑造中发挥着符号化传播与价值转化的双重功能。文化符号与城市形象构建是一个动态的相互塑造过程，从理论框架、实证分析、优化策略3个层面来研究这一互动机制，洛阳等地的实践表明，从文化符号向城市形象的转化遵循“激活—演绎—传播”的互动路径，互动机制的优化运行依赖文化符号的精准提炼、场景设计的创意转化及多元主体的协同传播。研究揭示了文化资源向城市品牌资产转化的内在逻辑，为历史文化名城的当代转型提供经验借鉴，也为未来城市文化符号的创新与应用提供新的视角与思路。

Abstract:: As the external representation of a city’s spiritual core, cultural symbols perform the dual functions of symbolic communication and value transformation in the shaping of urban image. The construction of cultural symbols and urban image is a dynamic process of mutual shaping. This paper explores this interactive mechanism from three dimensions: theoretical framework, empirical analysis and optimization strategy. Practices in Luoyang and other places show that the transformation from cultural symbols to urban image follows an interactive path of "activation, interpretation and dissemination". The optimal operation of the interactive mechanism relies on the accurate extraction of cultural symbols, the creative transformation of scene design and the collaborative communication of multiple subjects. This study reveals the internal logic of the transformation of cultural resources into urban brand assets, provides empirical reference for the contemporary transformation of famous historical and cultural cities, and also offers new perspectives and ideas for the innovation and application of urban cultural symbols in the future.