从“在地”到“再地”：乡村营造实践研究-中国名城

文章信息/Info

Title:: The Transformation from "Local" to "Re-Local": A Study of Rural Construction Practice

作者:: 陶慧; 王泽龙; 张亚娇; 陶慧，中央民族大学管理学院副教授；王泽龙，中央民族大学管理学院硕士研究生；张亚娇，中央民族大学管理学院硕士研究生。

Keywords:: local; re-local; rural construction; Zhu Village; cultural and creative industry; rural revitalization

摘要:: 中国的乡村建设经历百年发展过程，文化创意产业与地方营造协同推进，已成为新时代实现乡村振兴的一条可靠路径。以山东省临沂市临沭县朱村为案例，深入探索乡村文化创意产业与地方营造的协同发展机制。结果显示：（1）朱村借助“文化连接、创意赋能、价值共生”的范式，成功实现从“在地”到“再地”的转型与升级；（2）乡村文创与地方营造的协同发展依赖“空间营造、文化营造、关系营造和产品营造”的协同机制。研究从地方视角出发，剖析乡村文创与地方营造的实践策略，以期为其他地区的乡村发展提供学术性的参考与借鉴。

Abstract:: China’s rural construction has experienced a century-long development process, and the synergy of cultural and creative industries and local construction has become a reliable path to Study rural revitalization in the new era. Take Zhu Village, Linshu County, Linyi City, Shandong Province as a case study, this paper deeply explores the synergy development mechanism of rural cultural and creative industries and local construction. The results are as follows. (1) Zhu Village has successfully realized the transformation and upgrading from "local" to "re-local" with the paradigm of "cultural connection, creative empowerment, and value symbiosis". (2) The synergy development of rural cultural and creative industries and local construction depends on the synergy mechanism of "space construction, culture construction, relationship construction, and product construction". This study aims to analyze the practical strategies of rural cultural and creative industries and local construction from a local perspective, in order to provide academic reference for rural development in other regions.