[1]吴小伟,付佳倩,仲崇庆.江苏省研学旅游产品特征分析[J].中国名城,2022,36(8):88-94.[doi:10.19924/j.cnki.1674-4144.2022.08.012]
　WU Xiaowei,FU Jiaqian,ZHONG Chongqing.Characteristics of Educational Tourism Products in Jiangsu Province[J].China Ancient City,2022,36(8):88-94.[doi:10.19924/j.cnki.1674-4144.2022.08.012]
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江苏省研学旅游产品特征分析()
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中国名城[ISSN:1674-4144/CN:32-1793/GO]

卷:
36
期数:
2022年8期
页码:
88-94
栏目:
出版日期:
2022-08-05

文章信息/Info

Title:
Characteristics of Educational Tourism Products in Jiangsu Province
文章编号:
1674-4144（2022）08-0088-07
作者:
吴小伟; 付佳倩; 仲崇庆
吴小伟，淮阴师范学院历史文化旅游学院副教授，博士；付佳倩，北京联合大学应用科技学院硕士研究生；仲崇庆，淮阴师范学院城市与环境学院讲师。
Author(s):
WU Xiaowei;  FU Jiaqian; ZHONG Chongqing
关键词:
研学旅游; 研学产品;  区域差异; 江苏省
Keywords:
educational tourism; educational products; regional difference; Jiangsu Province
分类号:
TU984；F590
DOI:
10.19924/j.cnki.1674-4144.2022.08.012
文献标志码:
A
摘要:
研学旅游集旅游与体验式学习、研究性学习和综合实践于一体，已成为国家落实核心素养育人体系的重要途径之一。当前江苏各市皆积极开发具有区域和地方特色的研学旅游产品，但水平参差不齐。为识别江苏研学旅游产品的区域分布态势、发展差异和发展中的痛点，收集江苏省文化和旅游厅2019年首批记录在册的所有研学旅游产品信息并展开分析。结果显示，江苏省研学旅游产品丰富，偏重知识科普和体验型；研发单位以旅游企业为主；主要目标市场为小学生和初中生；现代科技应用程度各城市差异明显；研学旅游产品分布呈“大集中小分散”的特点，南京与苏南地区居引领地位。同时，江苏省研学旅游的发展面临地域发展不均、研学旅游专业人才匮乏等痛点，亟需省内各市文化旅游主管部门、教育部门、旅游企业、学校师生之间加强交流协作，完善研学旅游运行机制。
Abstract:
Educational tourism integrates tourism with experiential learning, research-based learning and comprehensive practice. It has become an important way for the country to implement the core element parenting system. Jiangsu is recognized as a strong province in education, and educational tourism should also be in the forefront. At present, all cities are actively developing educational tourism products with regional and local characteristics, but the level is uneven. In order to identify the current regional distribution trend, development differences and pain points of educational tourism products in Jiangsu Province. this study collected the first batch of information of all educational tourism products recorded by Jiangsu Provincial Department of culture and tourism in 2019 and carried out in-depth analysis (a total of 226 items). The results show that Jiangsu’s educational tourism products are rich, with emphasis on knowledge popularization and experience; the institutions designing these products are mainly tourism enterprises; the main target markets are primary school students and junior high school students; one day tour is very popular; the degree to which modern science and technology are applied varies, and these products are highly concentrated in Nanjing and southern Jiangsu. At the same time, it is also found that the development of educational tourism in Jiangsu Province is facing pain points such as uneven regional development and lack of research tourism professionals. There is an urgent need to strengthen exchanges and cooperation between cultural and tourism authorities, education departments, tourism enterprises, school teachers and students in various cities in Jiangsu Province, and improve the operation mechanism of educational tourism.
更新日期/Last Update: 2022-11-30