现代性自我认同理论下抖音用户的旅游文化关注—

文章信息/Info

Title:: Research on Tourism Culture Concern of the Users of TikTok Based on Giddens Theory of Modernity of Self-identification：a Case Study of Xian City

Keywords:: travel check-in; modernity self-identification; Xian City; Tik Tok

摘要:: 旅游打卡已成为一种新的消费时尚。从打卡式旅游现象入手，研究打卡西安用户的文化关注状况及其内在心理需求，旨在探索“网红城市”的文化发展方向和路径。通过在抖音平台上检索以“西安”为话题的发布语，选取外地旅游者发布且点赞数大于1万的相关发布语为样本，运用主题分析法对用户关注的旅游核心要素进行研究，发现除文化要素之外，以新奇、娱乐为主的网红要素也成为了旅游核心吸引要素。进一步对发布语进行文本分析，得出在网红现象的背景下，抖音打卡用户在现代性自我认同危机的影响下，一定程度上忽视了西安历史文化的结论。最后提出“网红城市”的文化发展建议。

Abstract:: Travel check-in has emerged as a new consumer trend. This article studies the cultural concerns and intrinsic psychological demands of users in Xian, beginning with the phenomena of check-in tourism. This contributes to the expansion of tourism check-in research and generation of new ideas for the cultural development of "net red cities". The post by visitors from various from various regions of China with more than 10,000 likes is picked as a sample by obtaining the post on the topic of "Xian" on the TikTok platform. Using the theme analysis method to study the core elements of tourism that users pay attention to, it is found that in addition to cultural elements, Internet celebrity factors, which are mainly novel and entertainment, have also become the core attraction elements of tourism. Further textual analysis of the publishing language leads to the conclusion that, against the backdrop of the phenomenon of net redness, TikTok punching users have ignored the history and culture of Xian to a certain extent under the influence of the modern self-identity crisis. On this basis, this paper puts forward suggestions for the cultural development of internet celebrity cities.